How Pinterest, Dropbox, and Yelp Drive Growth @ Scale
We recently held a meetup at Pinterest’s offices to discuss how some of the most successful companies drive growth at scale. We had a great turnout to hear speakers from Dropbox, Pinterest, and Yelp.
Video Link: https://youtu.be/-1ABjPs6da4
Our next meetup is September 28th, 2016 at Lyft’s HQ in San Francisco. We will have speakers from Lyft, Pinterest, Airbnb, and Yik Yak. Please RSVP here: http://www.meetup.com/Growth-Engineering/events/234131759/
Synopsis of the Talks
Using Machine Learning to Drive Growth at Pinterest
At Pinterest, we send different types of recommendation notifications to our users in order to help them discover new pins and boards. In this talk, we present how we use machine learning techniques to decide which notification types to send and how often based on the user’s historical engagement. Using these models we are able to deliver a personalized notification experience to our individual users.
Utku is a Software Engineer on the Growth team and focuses on engagement modeling. He previously worked at Linkedin as a Staff Software Engineer.
Building a Growth Team at Yelp
Over the last year and a half, Yelp’s Growth team was built from scratch. We’ll cover building a growth team from scratch, how we approached it, what went well, and lessons learned. We’ll walk through a few of our experiments as case studies, and provide some guidance on how we decided what to focus the Growth team on.
Alex is an Engineering Manager on the Growth team. Previous to the Growth team, Alex was an iOS and web engineer at Yelp.
Growth Platform at Dropbox
In this talk, we cover the platform that we’re building at Dropbox to scale communication with our half a billion users across several different channels such as email, mobile/desktop notifications and in-app surfaces for onboarding, engagement and monetization.
Ruchi is an Engineering Manager on Growth Platform team at Dropbox. She has been at Dropbox for a little more than a year. She previously worked at Hearsay Social, an enterprise SaaS startup, as the tech lead for their social media based lead generation platform.
Aditi is a Product Manager on the Growth Platform team at Dropbox. She has been at Dropbox for 3 years and has worked on diverse product experiences across sharing, user identity, growth, and monetization.