Measuring Incrementality For Emails @ Netflix

Chris Beaumont, a Data Scientist at Netflix, recently gave a talk at the SF Growth Engineering Meetup on a novel new approach Netflix took to continuously measure and understanding the incremental impact different emails had on subscriber growth. Chris expands on the original blog post he published to go more in depth on how Netflix created an automated system to do per-type holdouts and how they analyzed the causal impact each email and push notification had on different business KPIs. He also discusses how this approach is an improvement upon traditional A/B testing or just monitoring click and open rates. Watch the video to learn more.


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