You’ve probably heard of geofencing, but in case you haven’t, geofenced notifications are alerts that users receive on their smartphone when they are near a particular location. They are a powerful activation & re-engagement tool for location based apps because they communicate information to a user at a time that is contextually relevant. Over the […]
I’ve found that people in Growth are all too often not aware of some of the major laws that govern the industry. In this post, I’ll cover three major lawsuits that sued over growth tactics used by well-known companies and some principles for how your Growth team can stay out of trouble. Hickey v. […]
Pinterest recently hosted a SF Growth Engineering meetup at the Pinterest office to discuss how some of the most successful companies drive growth at scale. See the video below to hear what speakers from Pinterest, Airbnb and Twitter had to share. Synopsis of the talks Paid growth @ Airbnb Ganesh Venkataraman discusses the various channels and techniques used towards paid […]
It is not often that something new comes along in the email space, much less something that has the potential to change email marketing as we know it. In case you missed it this week, Google announced plans for Gmail to support AMP (Accelerated Mobile Pages) across all Gmail clients. While it isn’t immediately available […]
For the last few years, it has become a widely promoted industry best practice to have pre-prompts for iOS’s push notification permission. This advice first originated from this 2014 blog post by a small startup called Cluster, which got picked up by TechCrunch at the time. Since then, it seems like every mobile analytics company […]
Cracking international growth is critical for any product that aspires to grow to hundreds of millions or billions of users. One of the key challenges with growing internationally is you can’t rely on your own intuition and experiences the same way you can when trying to grow in your native country. When I joined Pinterest, […]
Survivorship bias is one of the easiest logical errors to make in Growth. If you’re not familiar with survivorship bias, it is best explained with a short example. During World War II, the US wanted to add a limited amount of armor to their long-range bombers in order to minimize their losses without compromising fuel […]
There are a lot of great articles about how to set up your Growth team for success [1] [2]. At product driven companies like Airbnb, Pinterest, Uber, Facebook, etc., the Growth team is made up in a significant part by engineers. Building a great Growth Engineering team is a crucial part of building a great […]
One of the biggest mistakes I see Growth teams make when it comes to analyzing experiments is focusing too much on percentage gains. I’ve seen it time and time again when Growth teams pat themselves on the back for 30% increase in this metric or 15% increase in that metric. In this post, I’ll dissect the problem […]
We recently held a meetup at Pinterest’s offices to discuss how some of the most successful companies drive growth at scale. We had a great turnout to hear speakers from Dropbox, Pinterest, and Yelp. Video Link: https://youtu.be/-1ABjPs6da4 Our next meetup is September 28th, 2016 at Lyft’s HQ in San Francisco. We will have speakers from Lyft, […]