(and avoiding the spam folder) Email is a powerful engagement channel, even in the age of mobile and push notifications. However, if you’re a startup, setting up your email sending infrastructure and monitoring your reputation can be overwhelming and complicated. I’ve seen multiple startups that have struggled with email reputation issues and having their emails […]
I’ve been working in Growth for 10 years now and I wanted to reflect on the top 10 mistakes I’ve seen teams make from either teams I worked on directly or mistakes I’ve seen from talking to Growth teams at other startups over the past 10 years. For each lesson I also linked to an […]
In product-led Growth, some of the biggest opportunities can require working across product boundaries and partnering with other teams. When collaboration goes well it can deliver big unlocks, help build a seamless user experience, and avoid the trap of your product reflecting your org structure. Collaboration not done well can cause friction, contention, and put […]
Written by Jeff Chang & John Egan Growth teams need to be organized bottom-up to scale well The Pinterest Growth team has over 100 members, and we’ve run thousands of experiments over the years. It’s difficult to run that many experiments and still maintain a high success rate over time. We’ve found the traditional growth […]
Managing a Growth team in many ways can be like managing an investment portfolio. Each individual experiment or project is an investment and the goal is to maximize the long-term return (i.e. impact) of your portfolio. Having worked in Growth for almost 10 years I’ve seen how the portfolio of a Growth team can evolve […]
Every year engineers on the Pinterest Growth team organize an internal conference called Growthcon. The goal of Growthcon is help share learnings, insights, and best practices from across all the teams in Growth. Every Growthcon has a mix of talks from internal speakers, breakout learning labs, and a keynote speaker. For this year’s keynote we invited […]
Chris Beaumont, a Data Scientist at Netflix, recently gave a talk at the SF Growth Engineering Meetup on a novel new approach Netflix took to continuously measure and understanding the incremental impact different emails had on subscriber growth. Chris expands on the original blog post he published to go more in depth on how Netflix created […]
There are tons of posts on how to set a Growth team up for success from a hiring perspective, process perspective, tooling perspective, etc. However, one of the most important things to get right is setting up what each team is goaled on. This is especially true as a Growth Org starts to scale with […]
One question I often get asked by people starting out on growth is “what metrics should be in my growth dashboard?”. I’ve written before about what metrics we value at Pinterest. In this post however, I’ll give people a peek behind the scenes and share what our internal growth dashboard looks like. We have organized […]
The metrics typically advertised by startups are total users, daily active users (DAU), and monthly active users (MAU). While these numbers might be good to share with the press, they are only vanity metrics because they don’t give any real insight into your growth rate or the quality of the users you’re bringing in. Here are 4 […]