For many areas of growth, presenting your message with the right hook to pique a user’s interest and to get them to engage is critical. Copy is especially important in areas such as landing pages, email subject lines or blog post titles, where users make split second decisions on whether or not to engage with […]
Startups often struggle with how to develop their push notification strategy. While email has been around for decades and is fairly mature, push has only been around a few years and people are still trying to get a handle on it. In this post, I’ll cover the basics of how to develop a messaging strategy […]
One of the biggest growth bets we placed during my time at Shopkick was on geofenced notifications. Geofenced notifications are location-based alerts users received when they were near one of our partner stores. To drive more in-store visits, the notification would tell users how many reward points were available at the store and remind them […]
As I mentioned in my previous post, I often see this belief in product development that adding new product features to a product will help spur growth. The thinking behind it is basically that more features == more value == more growth. I disagreed with that thinking in my previous post and received a few […]
Reddit has been undergoing a lot of turmoil lately. CEO Ellen Pao resigned ostensibly because she felt she couldn’t deliver the growth numbers the board wanted to see in the next six months. A question was posed yesterday on /r/Entrepreneur about “What would you do as Reddit’s CEO to grow the user base in the […]
We recently held a meetup at Pinterest’s offices to discuss some of the tools & frameworks that some of the most successful companies have built in-house to enable them to drive growth at scale. We had a great turnout to hear speakers from Dropbox, Pinterest, and Facebook. A few of the tools & frameworks we […]
The benefits of using a data-driven approach to product development are widely known. Most companies understand the benefits of running an A/B experiment when adding a new feature or redesigning a page. While engineers and product managers have embraced a data-driven approach to product development, few think to apply it to backend development. We’ve applied […]
When it comes to growth, one potential pitfall is over optimizing for short-term wins. Growth teams operate at a pretty fast pace, and our team is no exception. We’re always running dozens of experiments at any given time, and once we find something that works, we ship it and move on to the next experiment. […]
Here is my Growth Hacker TV episode. Be sure to view their other great interviews at http://www.growthhacker.tv
Here is the video of a talk I gave recently at the Weapons of Mass Distribution conference run by 500 Startups. I spoke about how you can use data to help drive your growth strategy and figure out which areas of growth you should be focusing on.